From 0 to 1: Launching our Startup Project
A unique mouse that adapts 100% to the shape of your hand. It is automatically generated based on individual ergonomic data from your hand and computer calculations. Standardized designs cannot capture everyone's hand data, but with our customization system, it is possible.
Target Market
Persona:
- aged 33-46
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Working in front of the computer for a long time, for example, 6-8 hours
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Finding it hard to find small-sized mice
- suffering from carpal tunnel syndrome
- Being more enthusiastic about buying customized products related to appearance and gifts
The Problem:
How to guide users online to customize ergonomic mice correctly?
However, we found that the current customization process of “mailing clay - scanning the model on cell phone - uploading” brought a lot of difficulties and confusion to users. We confirmed that by running a survey which showed almost 70% of our testers will ask at least one question that confuses them during the customising process.
Therefore, this posed a challenge to our user experience: How can we redefine our online customization process to more clearly and accurately guide users to provide the data necessary for customization?
First MVP:
Integration of ergonomic cues into the base shape
After consulting with orthopedic specialists about anatomy, we concluded that carpal tunnel syndrome is caused by long-term compression of the median nerve in the carpal tunnel of the forearm. To prevent carpal tunnel syndrome, the shape of the mouse should allow the wrist to be raised to a neutral position, i.e. 0 degrees, where the median nerve is most relaxed.
Therefore, we have elongated the base shape to a sausage shape, which effectively raises the wrist position during the molding process.
User Testing:
Lack of real-time confirmation feedback leads to users’ confusion
Thus, we realized that for online users, the freedom of “clay shaping” will always bring questions because there is no real-time confirmation feedback.
Refinement:
Simplify the confusing customization process
Users will no longer need to perform "clay shaping and scanning" but will instead take hand photos and provide hand measurements. Our machine learning-trained design system will generate the most comfortable mouse model for each user directly based on their hand photos.
Wireframe
Final Showcase
Takeaways
2. From a user-centered perspective, clearly define instructions in detail: Clear and natural instructions can significantly improve the user experience and reduce a large amount of manual input during the customization process.
3. Business decisions are the foundation of user experience design: As a product owner, I always make it clear that the ultimate goal of user experience is to improve users' willingness to buy, so when we do user experience design, we must clarify the business goals of different stages, and always keep the big view to guide every detail.